Brand and Marketing Strategy
Positioning, audience and message, delivered as a written plan your team can act on.
Alpha MM Marketing Management
Marketing
management.
Licensed in Dubai.
وكالة ألفا للتسويق
Strategy, performance campaigns run inside your own ad accounts, lead and reply systems, and a weekly report in dirhams.
- Licensed in DubaiDET licence 1632598 · Marketing Management
- Arabic and EnglishEach written for its reader
- A weekly statementIn dirhams, every week
- Accounts in your nameWe never ask for passwords
The Alpha Standard
Five commitments about how we work.
- 01
One named person is responsible for your account.
- 02
Your ad accounts stay in your name. We work as a partner and never ask for your passwords.
- 03
A written statement every week, in dirhams: what was spent, how many conversations came, how fast they were answered, and what we change next.
- 04
Nothing is published or spent without your written approval. WhatsApp counts as writing.
- 05
Discretion: we never name you or share your numbers without your permission.
None of them is a promise about results.
Services
Four services. One standard.
Performance Campaign Management
Meta campaigns on Instagram and Facebook, including click-to-WhatsApp: setup, audiences, tests of the creative versions you supply or approve, and weekly changes, inside your own ad account.
Lead and Reply Systems
The path from an ad click to a first reply: greeting, quick replies, labels and a reply script in Arabic and English, set up in your own WhatsApp Business account, with a weekly report in dirhams. We train your team. Your team answers your customers.
Content Planning and Creative Direction
A monthly content plan, Arabic and English copy, and creative briefs and direction for the posts and ads you approve in writing.
Finished ad production and shoots are not part of our service. Where a client needs them, we brief a licensed production partner.
Method
From the first message to the weekly statement.
- Step 01
The first message arrives
From a click-to-WhatsApp ad, from your own posts, or from a referral.
- Step 02
The reply is ready
Greeting, quick replies, labels and a reply script in Gulf Arabic and English.
- Step 03
The result is counted
You confirm the bookings or sales that came from those conversations.
- Step 04
The statement arrives
One A4 page and a 30-second voice note, every week.
We design the reply path and train your team to use it. Your team answers your customers.
Sectors
Sectors we work in.
- Beauty salonsTrust before offers.
- JewelleryQuiet visuals, clear offers.
- Restaurants and hospitalityTiming is half the work.
- Car rentalThe offer is clear in the first two seconds.
- Real estate developers and brokeragesProperty advertising needs the client's valid Trakheesi/RERA permit. We do not publish price or yield claims.
Engagements
Start small. Go further on evidence.
Growth Audit
A 10-minute recorded video from public information: your profile, your ads in the Meta Ad Library and the path a new message takes to a reply. Three prioritised recommendations and a ready reply script, in Arabic or English.
Request the auditWhatsApp Lead Sprint
An intake call, a sharpened offer, greeting, quick replies and labels, a reply script, tracking set-up and one click-to-WhatsApp campaign. Statements at day 7 and day 14, and a written memo: continue, change or stop.
Start with the auditPerformance
The Sprint, continuing: campaign management, creative direction from your own or approved assets, a weekly statement, a monthly review call and reply-script tuning.
Start with the auditSignature
For multi-branch or bilingual accounts: a regular review at your premises where possible, a seasonal plan for Ramadan, National Day and DSF, and a quarterly plan.
Start with the auditFees are given in writing after the Growth Audit or our first conversation. Ad spend is paid by you directly to Meta and is separate from our fee.
Questions
Before you write to us.
Do you need access to my ad account?
Not for the Growth Audit: it works from public information. Your ad accounts stay in your name. After a signed agreement we work as a partner through Meta's partner access, and we never ask for passwords.
Do you promise results?
No. Results depend on your offer, your market and your budget. We commit to the scope, the dates and the weekly statement, never to a number of leads, bookings or sales.
Who answers my WhatsApp messages?
Your team does. We build the reply system and train your team to use it.
Do you make the ads and films?
We plan, brief and direct the creative, and we manage the campaigns. Finished ad production and shoots are not part of our service. Where a client needs them, we brief a licensed production partner.
Which areas do you cover?
We are based in Dubai and work with businesses across the UAE.
How is pricing structured?
Fees depend on the scope and are given in writing after our first conversation or the Growth Audit. Ad spend is paid by you directly to Meta and is never part of our fee.
Are you hiring?
Not at the moment. The audit form is for business enquiries, not job applications.
Where would you like to start?
Each door has its own first step. Choose the one that describes you.